4 Tips for Using Social Media in Your Profession

Written by Taylor Davis

Your social media pages could cost you your career. 

Did you know that? There's a lot of hype in the media about people getting fired for slacking on the job and posting it for all the world to see, or releasing information about the company they work for on Facebook or Twitter. Those cases are important, but there're a lot of other reasons social media could cost you. The question is, are you using social media to your advantage or creating a wealth of information you don't want your colleagues to know? 

Make switch from posting about your personal grievances to a profile your boss wouldn't have to watch with these tips.


Be respectful & conscious of what you’re posting

Times have changed causing professional and personal lives to collide with the help of social sites. Be wary of what you post on your social sites. The content you post on your social channels can lead to confrontations, job loss, and a lot more damaging things, even though they have (nearly) free reign and are your “personal” site.

We all have opinions on different matters, but the power of social media comes with great responsibility.


Pay attention to grammar & appearance

Jobs notice these things. Everyone’s “voice” is different, but articulating your thoughts grammatically can make all the difference – and stop a conflict from arising.

Take an extra second to reread your post, and keep some things in mind:

Is it helpful? Is it kind?

Are your images decent?

Do they fit the type of profile you’re posting on? (Ex: Professional photo on LinkedIn)

Do the things you post on company websites make sense?


Use your knowledge to teach your audience

You have valuable knowledge that you can share with your friends and peers, so why not use it? Join groups or post interesting stuff you learn on your wall. Your position as a healthcare professional – regardless of what profession or position you hold – gives you the unique opportunity to share what you learned with others.

Some ways to get your knowledge out there include posting articles on LinkedIn and sharing them on Facebook. You could also start a blog for your profession with helpful tips, or only use social media to share the information. It’s as easy as putting the main idea on an image and posting the information above it. 


Promote good information for your profession

There are plenty of stories out there of people in your profession doing good things, or patients sharing how they were helped by it. Share those! Better yet, share some good you’ve done or good things you’ve seen. Remember to keep confidentiality, but share the good stuff. Your job was created to help someone, so why not help others with that story, too?

Also, try posting information you find for your profession on group boards or company sites where the audience may find it helpful.